The purpose of the study was to describe the content of the television material used in the campaigns, the method of securing and scheduling television time, efforts to attract "free" news coverage, and overall campaign ...
Stated in terms of Lasswell's basic communications model, the problem at hand is how to determine the relative influence of sender, message and channel on receiver response, as the latter pertains to actions inside the ...
The objective of this study was to find out whether or not journalism transfer graduates who did their lower division work at a junior college achieved as well academically at Fresno State College as did the native graduates, ...
This study has three distinct purposes. The first is to isolate and identify empirically derived factors—i.e., clusters of cognitive information or evidence gathered by investigation capable of being confirmed, verified ...
The purpose of the thesis is to examine how the U.S. newspapers cover the 2008 financial crisis and recession and how the coverage may set tone on public view about the economy. A total 493 stories were selected between ...