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dc.contributor.author Wright, Donald K
dc.date.accessioned 2017-09-06T20:20:15Z
dc.date.available 2017-09-06T20:20:15Z
dc.date.copyright 1971 en_US
dc.date.issued 1971
dc.identifier.other ocm64197084 en_US
dc.identifier.uri http://hdl.handle.net/10211.3/195704
dc.description.abstract Stated in terms of Lasswell's basic communications model, the problem at hand is how to determine the relative influence of sender, message and channel on receiver response, as the latter pertains to actions inside the voting booth. In this regard, one must consider various limitations which permeate prior research-analyses of message effectiveness and/or receiver persuasibility. But one is left at length with the existence of sender investigation as a necessary condition for receiver response.To put the matter in lay terms, it is necessary for a candidate to run for political office to be voted for by the public. Thus it would not be illogical to assume—as a hypothetico-deductive starting point —that politicians saying the most through the proper medium will be relatively successful, other things being equal. Such an assumption is a starting point as far as this study is concerned.
dc.format.extent 106 leaves en_US
dc.language.iso en_US en_US
dc.subject.lcc fLD729.6.F74 1971.W75 en_US
dc.title Campaign spending and election success: an empirical investigation of access to communications during political campaigns
dc.type Text en_US
dc.date.updated 2017-09-06T20:20:15Z
dc.degree M.A. en_US
dc.type.genre Theses en_US
dc.contributor.department California State University, Fresno. College of Arts and Humanities. Department of Mass Communication and Journalism en_US
dc.subject.category Communications and Information Sciences -- Mass communication en_US
dc.coverage.sponsor Fresno State College. Mass Communications Program en_US


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