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Masters Thesis

A study of skier's brand preferences

It is the purpose of this study to gather ski statistics which will aid those ski manufacturers who have the information in capitalizing on the rapid growth of the industry. The information needed includes a profile of who the skier is, that is, what his characteristics are and how they differ from those of the population in general. Included here would be different segments of the skiing market. Next, the factors which influence the purchase of one brand of skis over another need to be identified.
Date
  • 1971
Resource Type
Creator
Sponsor
  • Craig School of Business
  • Fresno State College. School of Business
Campus
Department
Publisher
Degree Level
  • Masters
Degree Name
  • M.A.
Subjects
Date Copyright
  • 1971
Date Accessioned
  • 2017-09-06T16:59:58Z
Handle
Identifier
OCLC Number
  • ocm62589595
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Language
Notes
  • illustrations (some col.)
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