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Persuasion: so easily fooled

This module introduces several major principles in the process of persuasion. It offers an overview of the different paths to persuasion. It then describes how mindless processing makes us vulnerable to undesirable persuasion and some of the “tricks” that may be used against us.
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  • 2016
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Campus
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  • Noba textbook series: Psychology
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  • 2016
Date Accessioned
  • 2017-04-18T17:05:03Z
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  • Originally published in E. Diener & R. Biswas-Diener (Eds), Noba textbook series: Psychology. Champaign, IL: DEF Publishers. DOI: nobaproject.com.
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