The first exhaustive treatment of the psychology of goals, this book looks at the structure, roots, process, and psychic consequences of goals. Moskowitz and Grant (both, Lehigh Univ.) set out to create a book they could ...

This is a well-researched, wide-ranging treatise on the psychology of persuasion. The first section reviews research from an impressive variety of disciplines, from neuroscience to the biological and social sciences. The ...