WANG, JIA
http://hdl.handle.net/10211.3/191724
2024-03-29T08:30:17Z
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A heterogeneous competitive strategy: implementation and implications
http://hdl.handle.net/10211.3/191788
A heterogeneous competitive strategy: implementation and implications
Anderson, David; Wang, Jia
This article bridges the literature on generic competitive strategy and strategyimplementation by (1) introducing a flexible multidimensional approach to a winning strategyand (2) developing a framework for implementing the strategy. This articleexplainswhy the competitive strategy centering on three dimensions, low cost, differentiation, andspeed, is more appropriate than choosing one or more single-focus strategies in the intensely competitive global business environment today. For most firms in many industries, a flexible multidimensional strategy is necessary to gain and sustain competitive advantages over time. This article specifically proposes six basic methods of executing this strategy to achieve efficiency, effectiveness, and rapid response time simultaneously.
From nternational Journal of Business, Vol. 2(1), pp. 69-81, available online: http://www.craig.csufresno.edu/ijb/Volumes/Volume%202/V21-4.pdf. Copyright © 1997 SMC Premier Holdings, Inc.
1997-01-01T00:00:00Z